How Gambling Advertising Can Mislead Football Fans – Dr. Philip Newall, Stirling Management School

Posted on March 3, 2017 by admin
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New research by the University of Stirling has found football fans may be misled by complex gambling adverts on television.

Behavioural scientist Dr Philip Newall – of Stirling Management School – analysed live-odds gambling adverts displayed during two months of televised English Premier League matches and found they were dominated by confusing live-odds bets that are difficult to accurately predict.

The study is published in Addiction Research and Theory (http://www.tandfonline.com/doi/full/1…). Read the news release: http://www.stir.ac.uk/news/news-archi…

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